Augment alternative: what to choose since its acquisition by StayinFront?
Augment, an augmented reality platform founded in Paris in 2011, was acquired by StayinFront in May 2024 and now presents itself as a division of that company. To show your products in 3D and augmented reality without an app, on Shopify, PrestaShop or through a link, Visuality is a French alternative with a monthly subscription.
What happened to Augment?
On May 14, 2024, StayinFront, a provider of mobile retail optimization solutions, announced the acquisition of SAS Augment, a Paris-based company founded in 2011. Augment was already integrated into StayinFront's Retail Optimization Platform (ROP), within the Pitchbook module that sales teams use to present displays to store managers.
The augment.com website is still active: Augment describes itself there as "a division of StayinFront". As of our check, nothing indicates that the service has been discontinued. Its pricing page even highlights the integration with StayinFront's platform for that company's customers.
What does Augment offer today?
- Products: AR Viewer, 3D Viewer, 3D Vault to store models, Teams to manage access and Places to capture augmented reality simulations.
- Target audiences: field sales teams (consumer packaged goods, B2B), e-commerce, manufacturers, education and marketing.
- Viewing: Augment apps on iOS and Android, sharing by URL and printable QR code.
- Business pricing: Essentials at €9 per active device per month (up to 5 devices), Professional at €25 per active device per month, Enterprise on quote, billed monthly. An active device is a smartphone or tablet that uses the Augment app; logged-out devices that open a model through a link or QR code are not counted.
- E-commerce offers: Small Business, Manufacturers and Retailers, on quote.
- 3D model production: from US$170 to US$315 per new model depending on the volume ordered.
Information collected on October 15, 2026 from augment.com (see the sources at the bottom of the page). Prices are those displayed by the vendor, with no mention of taxes.
Augment or Visuality: what are the differences?
| Criterion | Augment | Visuality |
|---|---|---|
| Publisher | Division of StayinFront since the acquisition of SAS Augment (May 2024) | Inside Learning (France), platform launched in 2023 |
| Main target | Field sales and retail, e-commerce, education | Online retailers and businesses that present products (online store, trade show, catalog) |
| Pricing model | Per active device using the app (from €9 per device per month), e-commerce on quote | Monthly subscription based on the number of objects, from $32.99/month, unlimited views |
| How your customers view it | iOS and Android apps; sharing by URL and QR code (the documentation reviewed does not specify whether these links open augmented reality directly in the browser) | Smartphone browser, no app (AR Quick Look on iPhone, Scene Viewer or WebXR on Android); link, QR code, iframe |
| Creating 3D models | Production service billed per model (US$170 to US$315) | AI generation from a photo (monthly quota), GLB/USDZ upload, custom modeling on quote |
| Integrations | StayinFront platform, CRM/ERP integration on request (Enterprise), developer portal | Shopify app, PrestaShop module, iframe, REST API |
| Specific features | Places (AR simulation capture), team management, analytics | Object groups, variants, animations, AR photo capture, offline Android app |
When should you choose Augment over Visuality?
- You are a StayinFront customer or you use its Retail Optimization Platform: Augment is built into the Pitchbook module.
- Your sales reps present in-store displays (stands, point-of-sale materials, fixtures) and need to capture simulations: that is what the Places feature is for.
- You want the same provider to produce your 3D models, with a published per-model price list.
- You need a CRM or ERP integration or team-based access management.
- You are equipping a school or a classroom: Augment offers plans dedicated to education.
- Your teams already use Augment every day: migration has a cost, so keep it for a real need.
When is Visuality a good alternative to Augment?
Visuality is a French SaaS platform, published by Inside Learning, that lets businesses display their products in 3D and augmented reality on iPhone and Android, with no app to install, via a link, a QR code, an iframe embed or the Shopify and PrestaShop integrations.
- Your end customers need to see the product in their own home from a product page, a link or a QR code: with Visuality, augmented reality opens in the smartphone browser, with no app to install. The Augment documentation reviewed does not specify whether its sharing links open augmented reality directly in the browser.
- You sell on Shopify or PrestaShop: the Shopify app and the PrestaShop module display the 3D viewer on your product pages.
- You prefer a fixed subscription based on the number of objects rather than per-device billing.
- You don't have 3D models: AI generation starts from a product photo.
- You are looking for a French vendor, with an interface in French and English.
For sales reps, Visuality also offers an Android app that works offline. It does not replace Augment's in-store simulation capture features, but it is enough to present a product in 3D and augmented reality at a customer's site. Augmented reality for sales teams
How do you migrate your 3D models from Augment to Visuality?
- Take inventory: list the products in your Augment library and the links or QR codes already in circulation (website, catalogs, packaging).
- Retrieve the original 3D files: the ones you uploaded or that your 3D provider delivered. Ask Augment about the export options for your library.
- Convert to GLB if needed: Visuality accepts GLB and USD/USDZ. An OBJ, FBX or DAE file can be opened in Blender, a free application, then exported as glTF 2.0 in .glb format.
- Upload to Visuality and check the scale: each object must appear at its real size. The USDZ file for iPhone and iPad is generated automatically.
- Replace links and QR codes: add the viewer to your website (Shopify app, PrestaShop module or iframe) and reprint the QR codes on your materials.
- No file to recover? Recreate the model with AI from a photo, scan the product with RealityScan or request custom modeling on quote.
Useful guides: accepted 3D formats, generate a 3D model with AI, scan a product with RealityScan.
Frequently asked questions
Sources
- StayinFront acquires augmented reality software company SAS Augment — Retail IT Insights, 2024-05-14
- Augment, a division of StayinFront: overview — Augment, Verified on October 15, 2026
- Augment pricing — Augment, Verified on October 15, 2026
- Augment's e-commerce offer — Augment, Verified on October 15, 2026
- glTF 2.0 (.glb) import and export in Blender — Blender Manual, Verified on October 15, 2026