Comparison of augmented reality solutions for e-commerce in 2026
No commitment, no credit card required.
Why integrate augmented reality in e-commerce?
Augmented reality has become an essential lever for e-commerce merchants looking to improve their commercial performance. The numbers speak for themselves: product pages equipped with 3D visualization and augmented reality show conversion rates up to 94% higher, time spent on the page doubles, and returns decrease by 40% on average.
In 2026, the augmented reality market for e-commerce has considerably matured. Several platforms compete in this growing sector, each with its own approach, strengths and limitations.
This detailed comparison analyzes the main augmented reality solutions available on the market in 2026, evaluating them on objective criteria: price, features, ease of use, e-commerce integrations and support.
Criteria for choosing an AR solution
Before comparing solutions, it is essential to define the criteria that will guide your choice. Here are the determining factors to evaluate:
- Price and pricing model: The monthly or annual cost is a fundamental criterion, but it should not be evaluated alone. Some solutions display an attractive base rate but then charge per view, per model or per transaction, which can cause costs to skyrocket with usage.
- Ease of use: The platform must be usable without advanced technical skills. Evaluate the quality of the admin interface, the simplicity of importing 3D models and the ease of integration on your site.
- 3D model creation: Do you already have 3D models or do you need to create them? Some platforms offer integrated tools (AI, 3D scan) while others require importing existing models.
- E-commerce integrations: Compatibility with your CMS is essential. Check the availability of native modules for Shopify, PrestaShop, WooCommerce, Magento or the ability to integrate via iframe/API.
- WebAR vs application: WebAR (augmented reality in the browser) is the most accessible solution for e-commerce customers. Apps offer superior performance but require a download. Some platforms offer both.
- Customization: Can you customize the 3D viewer appearance (colors, buttons, logo) so it integrates seamlessly into your site's design?
- Support and language: French-language support is a considerable advantage if your team does not speak English. Similarly, translated documentation facilitates onboarding.
The main solutions on the market
The augmented reality market for e-commerce today has several major players, each with distinct positioning and strengths:
Visuality is a French platform specialized in 3D visualization and augmented reality for professionals. Founded in France, it stands out with an entirely French interface, French-speaking customer support and transparent pricing. Its main strength lies in its ease of use and integrated AI 3D generation tool.
Zakeke is an Italian platform focused on product customization and virtual try-on. It excels in fashion, eyewear and accessories sectors.
Aryel is an Italian platform focused on augmented reality marketing campaigns. It allows creating interactive AR experiences for social media and advertising campaigns.
Vectary is an online 3D design tool that integrates visualization and augmented reality features. Its strong point is its 3D editor accessible directly in the browser.
Augment is a long-standing augmented reality player, positioned in the B2B market with a focus on sales teams and product catalogs.
Cappasity is a platform specialized in immersive 3D imaging, with an approach based on automated 3D capture rather than traditional modeling.
Threekit is an American enterprise platform specialized in visual product configuration (visual CPQ). It combines 3D visualization, configurator and augmented reality.
Comparison table
Here is a comparative summary of the main features of each solution:
- Visuality: Origin France — Price from €29.99/month — Integrated AI image-to-3D — Shopify and PrestaShop modules — WebAR + Android app — FR/EN interface — FR/EN support
- Zakeke: Origin Italy — Price from ~€29/month — Virtual try-on — Shopify, WooCommerce, Magento, BigCommerce — WebAR — EN/IT interface — EN/IT support
- Aryel: Origin Italy — Price from €29/month — AR marketing campaigns — Integration via links/embeds — WebAR — EN interface — EN support
- Vectary: Origin Slovakia — Price from $5/month — Online 3D editor — Integration via iframe/embed — WebAR — EN interface — EN support
- Augment: Origin France — Price on request — B2B/sales focus — Dedicated app — Native app — FR/EN interface — FR/EN support
- Cappasity: Origin USA — Enterprise pricing on request — Automated 3D capture — API/embed — WebAR — EN interface — EN support
- Threekit: Origin USA — Price from ~$50,000/year — Advanced visual CPQ — Enterprise integrations — WebAR — EN interface — EN support
Which solution to choose based on your profile?
Choosing the right solution depends above all on your profile, specific needs and budget. Here are our recommendations by use case:
- SMBs in France: Visuality is the natural choice. French platform, French interface and support, accessible pricing, PrestaShop and Shopify modules, and integrated AI to create your 3D models.
- Fashion and accessories (virtual try-on): Zakeke excels in virtual try-on for eyewear, jewelry and accessories. If your main need is virtual try-on, this is the most specialized option.
- AR marketing campaigns: Aryel stands out with its tools for creating AR experiences for advertising campaigns and social media.
- Tight budget, DIY approach: Vectary is the most economical option with its online 3D editor. Ideal if you want to create your own 3D models and integrate a basic viewer on your site.
- Large enterprises, configurable products: Threekit is the reference for companies selling customizable products at scale. Enterprise budget required.
- B2B sales teams: Augment is historically positioned in B2B sales tools with its presentation and product catalog features for sales forces.
Why choose Visuality?
In this competitive landscape, Visuality stands out with several unique strengths that make it the go-to solution for French and European e-commerce merchants:
- French platform, French support: Visuality is designed and hosted in France. The interface, documentation and customer support are fully available in French.
- AI 3D generation: The integrated tool for creating 3D models from photos allows you to start immediately, with no modeling budget.
- Simple and accessible pricing: From 29.99 euros per month, with no hidden fees per view or transaction. Each subscription includes a set number of models and an AI generation quota.
- Native e-commerce modules: Dedicated modules for Shopify and PrestaShop enable integration in a few clicks, with no technical development.
- WebAR + Android app: Visuality offers the best of both worlds: WebAR for instant access without downloads, and an Android app for offline mode and sales demonstrations.
- Free trial: Create your account and test the platform with no commitment and no credit card. You can evaluate the quality of the 3D viewer and augmented reality yourself before committing.
By choosing Visuality, you opt for a solution designed for the French and European market, with excellent value for money and dedicated support.