Comparison of augmented reality solutions for e-commerce in 2026

Why integrate augmented reality in e-commerce?

Augmented reality lets customers see a product at its real size, in their home, before buying. In 2022, Shopify stated that merchants who add 3D content to their store see a 94% conversion lift on average. This figure was reported by Shopify about its own merchants, without a published methodology: it gives an order of magnitude, not a guarantee.

In 2026, the augmented reality market for e-commerce has considerably matured. Several platforms compete in this growing sector, each with its own approach, strengths and limitations.

This detailed comparison analyzes the main augmented reality solutions available on the market in 2026, evaluating them on objective criteria: price, features, ease of use, e-commerce integrations and support.

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What criteria should you use to choose an augmented reality solution?

Before comparing solutions, it is essential to define the criteria that will guide your choice. Here are the determining factors to evaluate:

• Price and pricing model: The monthly or annual cost is a fundamental criterion, but it should not be assessed on its own. Some solutions advertise a low entry price but then charge per 3D model, per view or per transaction. Compare the total cost of ownership over 12 months, taking into account your product and traffic volumes.
• Ease of use: The platform must be usable without advanced technical skills. Evaluate the quality of the admin interface, the simplicity of importing 3D models and the ease of integration on your site.
• 3D model creation: Do you already have 3D models or do you need to create them? Some platforms offer integrated tools (AI, 3D scan) while others require importing existing models.
• E-commerce integrations: Compatibility with your CMS is essential. Check the availability of native modules for Shopify, PrestaShop, WooCommerce, Magento or the ability to integrate via iframe/API.
• WebAR vs application: WebAR (augmented reality in the browser) is the most accessible solution for e-commerce customers. Apps offer superior performance but require a download. Some platforms offer both.
• Customization: Can you customize the 3D viewer appearance (colors, buttons, logo) so it integrates seamlessly into your site's design?
• Support and language: French-language support is a considerable advantage if your team does not speak English. Similarly, translated documentation facilitates onboarding.

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What are the main augmented reality solutions in 2026?

Here are the solutions online retailers compare most often, described from the information each vendor publishes, collected on October 15, 2026.

Visuality is a platform published in France by Inside Learning, launched in 2023 and hosted by OVHcloud. It displays products in 3D and augmented reality without an app, through a link, a QR code, an iframe, the Shopify app or the PrestaShop module. It generates 3D models from a photo with AI, automatically creates the USDZ file for iPhone and offers an offline Android app. The monthly subscription depends on the number of objects, with unlimited views.

Shopify's native 3D is a built-in platform feature, with no app: product pages accept GLB and USDZ models up to 500 MB, displayed in augmented reality on iOS (AR Quick Look) and Android (Scene Viewer) if the theme is compatible. It assumes you already have the 3D file or a device compatible with the Shopify app's scanner. Compare Shopify native 3D and Visuality

Zakeke, published by Futurenext S.r.l. (Italy), is a product customizer and configurator with a 3D and AR viewer, virtual try-on and AI agents. Its plans range from US$69.90 to US$299.90 per month on monthly billing, plus a fee of 1.5% to 1.9% per customized product sold; the Enterprise plan and the 3D/AR viewer on its own have no fee. Read our Zakeke comparison

Vectary is a browser-based 3D design tool: editor, AI-powered Canvas, CAD import, configurators and 3D manuals. It offers a free plan, then Starter at $25 and Team at $250 per month (monthly billing, excluding tax) and Business on quote. In its plan comparison, app-free augmented reality is checked for the Business plan. Read our Vectary comparison

Augment, founded in Paris in 2011, was acquired in May 2024 by StayinFront, of which it is now a division. It mainly targets field sales, retail, e-commerce and education, with iOS and Android apps. Its Business plans are billed per active device, from €9 per device per month; e-commerce offers are quote-based. Read our Augment comparison

Aryel presents itself as an immersive advertising platform: it helps brands and agencies create, distribute and measure campaigns, with augmented reality built into marketing channels. Its help center describes custom Enterprise plans, with 10,000 monthly views included. Its website lists Shopify, WooCommerce and Magento among its integrations.

Cappasity is a cloud platform for 3D content, augmented reality and 3D and 360° product photography for online stores, to embed on websites, apps and marketplaces. Its plans are capped by number of views: free for non-commercial use (2,000 views per month), then US$99.99 and US$349.99 per month (15,000 and 35,000 views) for small businesses with less than $200,000 in revenue or funding over 12 months, plus Enterprise plans.

Threekit now presents itself as an "AI-native" CPQ (configure, price, quote) for manufacturers: rule-based product configuration with visualization, pricing and quoting, alongside or in place of an existing CPQ. It targets sectors such as doors and windows, machinery and medical equipment. No prices are published: a demo is available on request.

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Comparison table of augmented reality solutions

Prices collected from the vendors' websites, in the currency displayed, and subject to change. Unless stated otherwise, vendors do not specify whether their prices include taxes.

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Which solution to choose based on your profile?

• You want to show your products in 3D and AR, without an app: compare Shopify's native 3D, if you already have your files and only sell on Shopify, with Visuality, if you need to create your models or publish them across several channels.
• You sell customizable products (engraving, printing, embroidery): Zakeke is built for this, print files included.
• You design 3D scenes yourself, start from CAD files or build configurators and interactive manuals: Vectary is a full 3D design tool.
• You equip field sales reps who present in-store displays, or you are a StayinFront customer: Augment is part of that ecosystem.
• You run immersive ad campaigns on social networks and media: Aryel is marketing-oriented.
• You need to digitize a large catalog in 3D and 360° photography: Cappasity specializes in this.
• You are a manufacturer with configurable products and complex quotes: Threekit targets this CPQ need.

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What does Visuality offer?

Visuality is a French SaaS platform, published by Inside Learning, that lets businesses display their products in 3D and augmented reality on iPhone and Android, with no app to install, via a link, a QR code, an iframe embed or the Shopify and PrestaShop integrations.

• French vendor: Visuality is published by Inside Learning and hosted by OVHcloud; the interface and documentation are available in French and English.
• AI 3D generation: a 3D model from a product photo, with a monthly quota depending on the plan and additional AI credit packs.
• Pricing: a monthly subscription based on the number of 3D objects, with no per-view fee or commission on sales. From $32.99/month. See all pricing
• Integrations: Shopify app, PrestaShop module, iframe for every other website and REST API.
• App-free augmented reality: AR Quick Look on iPhone and iPad with an automatically generated USDZ file, Scene Viewer or WebXR on Android, a QR code for desktop visitors, and an offline Android app for trade shows.
• Free trial: 7 days, no credit card (Bronze).

Visuality, however, is neither a product customizer, nor 3D modeling software, nor a CPQ: for those needs, the solutions above are a better fit. Discover all features

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Our detailed comparisons

• Shopify native 3D or the Visuality app: which should you choose?
• Augment alternative: what to choose since its acquisition by StayinFront?
• Zakeke alternative: product customizer or 3D viewer?
• Vectary alternative: 3D editor or turnkey AR viewer?

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Frequently asked questions

What is the best augmented reality solution for e-commerce?

There isn't just one: it all depends on the need. To show products in 3D and AR without an app, compare Shopify's native 3D and Visuality. To personalize products, Zakeke; to design in 3D, Vectary; for field sales, Augment; for advertising, Aryel; for industrial quoting, Threekit.

Is there a free augmented reality solution for e-commerce?

Yes, with conditions. Shopify's native 3D requires no app if you already have GLB or USDZ files and a compatible theme. Vectary has a Free plan, but its app-free augmented reality is checked for the Business plan. Cappasity has a free plan limited to non-commercial use.

Do you need an app to view a product in augmented reality?

No, for most web solutions: AR Quick Look on iPhone and Scene Viewer or WebXR on Android open from the browser. Augment bills per device using its app, while also allowing sharing by link or QR code. Visuality works without an app and also offers an offline Android app.

Which augmented reality solution should you choose on Shopify?

If you already have your 3D files and a compatible theme, Shopify's native 3D is often enough. The Visuality app adds AI model creation, a QR code for desktop visitors and sharing outside Shopify. For customizable products, Zakeke offers a dedicated Shopify app.

Are the prices in this comparison up to date?

Competitor prices were collected on October 15, 2026 from the vendors' websites, in the currency displayed, and may change. Visuality's prices come from its current price list. Always check the terms on the vendor's website before committing.

What happened to the company Augment?

SAS Augment, a Paris-based company founded in 2011, was acquired by StayinFront, a retail solutions provider, which announced the deal on May 14, 2024. The augment.com website is still online and presents Augment as a division of StayinFront, with Business, e-commerce and education offers.

Sources

1. Shop adds 3D and augmented reality (AR) previews — Shopify Changelog, 2022-05-11
2. Product media types: 3D models (formats, size, optimization) — Shopify Help Center, Verified on October 15, 2026
3. Zakeke pricing: plans, fees and add-ons — Zakeke, Verified on October 15, 2026
4. Vectary pricing and plan comparison — Vectary, Verified on October 15, 2026
5. Augment pricing — Augment, Verified on October 15, 2026
6. StayinFront acquires augmented reality software company SAS Augment — Retail IT Insights, 2024-05-14
7. Aryel overview — Aryel, Verified on October 15, 2026
8. Aryel plans — Aryel Help Center, Verified on October 15, 2026
9. Cappasity overview — Cappasity, Verified on October 15, 2026
10. Cappasity plans — Cappasity, Verified on October 15, 2026
11. Threekit overview — Threekit, Verified on October 15, 2026

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Further reading

• Augmented reality ROI: how can you estimate it with reliable figures?
• Augmented Reality and E-commerce
• WebAR or mobile app: which should you choose?
• How to integrate a 3D viewer on Shopify